• Ms. Morristown

Shop Small.

Today is the day to shop small! Saturday, November 25, 2017 is officially Small Business Saturday. What exactly is Small Business Saturday (SBS)? Well, here's how it got started:

In 2010, small business were hurting from the economic recession so in an effort to support these local places that make our communities strong, American Express launched Small Business Saturday on the Saturday after Thanksgiving in hopes to bring more holiday shopping to small business. (American Express.)

Since the launch in 2010 some really amazing things have happened:

  • In 2011, the Senate unanimously passes a resolution in support of Small Business Saturday.

  • By 2012, officials in all 50 states participate.

  • In 2013, more than 1,450 individuals and organizations sign up to be Neighborhood Champions and rally their communities with events and activities on the day.

  • Small business owners generate an estimated $15.4 billion dollars on Small Business Saturday in 2016.1

Those are some INSANE numbers! (c/o American Express.)

Now, it's OUR turn to do OUR part and support the small businesses in OUR Morristown community. I've put together a list of retailers that are having sales and special events today but the best way to see what's going on is to come into town and walk around! You can also click here to see a list of participating small business retailers in Morristown that have opted in to the American Express Shop Small Map.

Small Business Saturday DEALS in Morristown, NJ:

  1. 23South - They are having an Instagram Challenge! Snap a pic and use the hashtags #ShopSmall #23southboutique + tag them in your photo and get a FREE gift w/ purchase!

  2. Colly Flowers - Spend $50 or more and get a FREE flower lady arrangement PLUS prosecco and treats will be served from the Artist Baker!

  3. South Street Yoga - 10% off of 10 & 20 class cards AND 3 month unlimited packages.

  4. B.jones Organic Spa - Hurry over and pick up your Small Business Saturday SWAG BAGS!

  5. Bubba Rose Biscuit Company - FREE holiday bandana for your pet with any purchase over $25. PLUS: Check out the Black Coffee Market Pop-Up while you're there!

  6. Be Well. - Get 20% off all yoga class packages, gift cards and apparel using PROMO CODE: THANKS20

  7. Baby Crossing Boutique - Receive a $10 coupon for every $200 you spend!

  8. Lilly Pulitzer Paradise - Gifts w/ purchase! Earn $10 for every $200 spent!

  9. Boutique 161 - Get 30% off most clothing brands and and additional 25% off sale items.

  10. Marty's Reliable Cycle - Get a FREE $20 gift card when you buy a $50 gift card!

  11. Cambridge Wines - Buy a $50 gift card and get a FREE $10 gift card OR purchase a $100 gift card and get a FREE $20 gift card!


1 The statistic cited is an estimate based on projections from a nationally representative sample of adult consumers as reported in the 2016 Small Business Saturday Consumer Insights Survey commissioned by AMEX and NFIB. The Survey gathered self-reported data and does not reflect actual receipts or sales.

#msmorristown #morristownnj #smallbusinesssaturday #shopsmall